Most chocolate makers know nothing about where their cacao comes from. A former consultant for a well-regarded European chocolate maker told me that until last year, the firm’s cacao buyer had never been to a plantation. Farmers sell to brokers who sell to bigger brokers; by the time the cacao reaches the factory, nobody knows its story. Sometimes this arrangement allows growers to mistreat workers without accountability. It also can allow them to get the same price for unripe, rotting or generally trashy beans—at their worst, these are known as "dogs and cats"—that they get for the good stuff.
Take someone’s taste buds on a trip around the world without buying a single plane ticket. Trader Joe’s chocolate “passport” allows chocolate lovers to sample bars from eight of the world’s best chocolate-producing countries. Each of the bars is single origin—which means the cocoa beans were sourced from that country alone—to ensure that you taste the unique flavors of each region. You’ll taste floral and nutty notes in Papua New Guinea’s bar, while Peru’s is slightly fruity and woody. Every single one is different from the last. Each bar is a little less than two ounces and they range from 60% to 73% cacao.