American consumers are expected to spend an astonishing $1.8 billion-plus on candy for the holiday this year, and about 75% of that will be on chocolate. Mass-market confectioners like Russell Stover, in business since 1923, will account for most of the sales. (The company, which also owns the Whitman’s brand, is the largest boxed-candy manufacturer in America.) Most smaller chocolate shops prepare special Valentine’s Day assortments and/or other chocolate-related gifts, though, and these tend to offer greater variety and utilize better-quality chocolate.
#7: Pillsbury Chocolate Fudge Brownie Mix — the reviewers agreed that this brownie mix created a dry brownie. It was hard and crunchy and even had an oily aftertaste. This calls for the most oil out of all of the brownie mixes and the reviewers could taste way too much oil. Most reviewers thought this was just an average brownie and nothing special.
For the chocolate purist, or anyone looking for the perfect corporate gift, we think Maison du Chocolat ($60 for 28 pieces) is a great premium choice. The flavors are subtle enough to really let the chocolate shine. The packaging, reminiscent of brown pebbled leather, is understated and innocuous enough to gift for professional reasons. Although these chocolates are incredibly smooth and slightly less sweet than the Michel Cluizel, the overall flavor profile isn’t quite as daring as those in the Recchiuti box and might not provide the same sensory adventure as our main pick. We also think the assortments available online are a little big for a Valentine’s gift (although you can purchase smaller boxes in their stores).
I was introduced to Alegio Chocolate on a chocolate crawl and bought a selection to taste at home. The Raspberry had a good balance with strong raspberry and good chocolate working together. The Orange was similar but slightly milder. The Santa Domingo is an unusal combination of green olive, licorice, currants, and apricot. Those flavors actually stood to the side a bit to present the chocolate at center stage. The Espresso worked well with a slightly salted caramel. The Habeñero had a little bite to it, while the Honey was of course sweet. Throughout the pieces, distinct chocolate flavors were presented well.
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