Ecuador is home to some of the best cacao beans in the world. Only approximately 5% of cacao in the world is labeled as “Fine Aroma,” and Ecuador produces nearly 63% of it. Until recently, Ecuador focused their efforts on exporting their cacao, but in the last few years, they have turned to producing their own chocolate. One brand, Paraci, has won dozens of international awards in recent years, beating out traditional European chocolate makers.

Nobody knows for sure how many chocolate shops there are in the U.S. today, at least in part because many of them do double duty as patisseries, ice cream parlors, or gift shops. Suffice to say there is probably not a city or a town of any size in the country that doesn’t boast at least one purveyor of chocolates. There are at least 25 in New York City, for instance, and more than 30 in Los Angeles.
French Broad Chocolate is a must-try shop located in Asheville, North Carolina. It has chocolates that have won numerous awards at the International Chocolate Awards and Good Food Awards. The confections, which range from single-source bars to vegan lemongrass and ginger truffles, are made with local ingredients and sustainable, wholesome cacao beans.

After surveying the options, devil’s food seemed like the best choice for side-by-side testing. Since the key characteristic of a devil’s food cake is its richness, we figured we’d be able to judge more fairly by basing our test on the big brands’ most indulgent offerings. Next, the pros in our Test Kitchen baked each cake according to the directions on its package. To rid our bakers and testers of any preconceived biases, we prepared and compared each brand without its flashy packaging or marketing claims.


Take someone’s taste buds on a trip around the world without buying a single plane ticket. Trader Joe’s chocolate “passport” allows chocolate lovers to sample bars from eight of the world’s best chocolate-producing countries. Each of the bars is single origin—which means the cocoa beans were sourced from that country alone—to ensure that you taste the unique flavors of each region. You’ll taste floral and nutty notes in Papua New Guinea’s bar, while Peru’s is slightly fruity and woody. Every single one is different from the last. Each bar is a little less than two ounces and they range from 60% to 73% cacao.

best chocolate shop reviews

×