Though this taste test determined which cake we prefer, it’s worth noting that there was one ingredient missing—the frosting! It’s easy to imagine that many of these brands would have tasted sweeter, more moist and flavorful with a dollop of creamy frosting on top…unless, of course, you’re on board with the naked cake trend. Even if you don’t have a five-star boxed mix on hand, delicious icing can go a long way toward improving a so-so cake.
For the chocolate purist, or anyone looking for the perfect corporate gift, we think Maison du Chocolat ($60 for 28 pieces) is a great premium choice. The flavors are subtle enough to really let the chocolate shine. The packaging, reminiscent of brown pebbled leather, is understated and innocuous enough to gift for professional reasons. Although these chocolates are incredibly smooth and slightly less sweet than the Michel Cluizel, the overall flavor profile isn’t quite as daring as those in the Recchiuti box and might not provide the same sensory adventure as our main pick. We also think the assortments available online are a little big for a Valentine’s gift (although you can purchase smaller boxes in their stores).
Kit Kat is a wafer biscuit bar which is covered by chocolate. It was created in England and is currently produced by Nestle, and in the U.S., H.B. Reese Candy Company. It comes in packets of two or four fingers, and comes in a variety of flavors including Kit Kat White, Kit Kat Mint, and Kit Kat Cookies & Cream. In 2013, Kitkat got into an association with Google’s Android mobile whose operating system was named “Kitkat”.

Chocolate Apéritifs au Fromage is chocolate-covered cheese. That was an unusual combination, new to me. The flavors are balanced and modest, but the cheese prevails. The Boîte Gourmande contains plain square wafers of chocolate, Florentins (chocolate cookies, square wafers covered with a honey and nut confection), mendiants (chocolate disks topped with nuts and dried fruit), and chocolate sticks containing candied orange peel. All are good. These are little chocolate delicacies, to be savored. The dried fruit arrived still fresh and full of flavor.


I brought in 20 judges.  This way I could ensure that we had a variety of taste testers with different palettes.  I had a few rules and one of them was they couldn’t communicate with each other while tasting the brownies. I studied a phenomenon called “group think” in college and know people can be swayed by other people’s opinions. So it had to be less talking and more eating!  They were happy to oblige because I was offering them BROWNIES.
Nandy’s Candy is a small, family-owned business and a much-beloved Jackson, Mississippi, institution. The shop is perhaps best known for chocolate-covered strawberries, which are dipped by hand as you order them. Other fun confections, such as chocolate-dipped Oreos, chocolate popcorn and fudge, will fulfill your chocolate cravings, no matter what form they take.
To identify the best chocolate shop in each state, 24/7 Wall St. indexed ratings weighted by number of reviews for thousands of chocolate shops nationwide on Yelp and Google. To be considered, a chocolate shop must be in or near a city with a population of at least 100,000 people. In states with few or no cities of this size, chocolate shops in smaller cities were also considered. Ratings are the number of points given by Yelp and Google users out of a possible 5. 

The biggest drawback to Stick With Me Sweets is the price. However, this is an experience I would not want to miss, so I recommend trying a box at whatever size suits you. The web site did not offer options to choose your own pieces (just “surprise me!”, nut free, and gluten free), but you can enter requests in the special instructions section when checking out. The box came with a chart of color drawings that identified most pieces, but a few were hard to match to the drawings, and limited edition pieces may not be in the chart.
This best selling chocolate brand produces a premium, round, chocolate sweet. It consists of flat sheets of Wafer, Nutella, and hazelnuts. About 3.6 billion Ferrero Rocher are sold every year in over 35 countries. This brand has had a major impact in China since China allowed foreign businesses to increase the economy. The gold wrapping gave a luxurious and different appearance which the Chinese associated with wealth, which allowed for its popularity in China over other chocolate brands.

Ecuador is home to some of the best cacao beans in the world. Only approximately 5% of cacao in the world is labeled as “Fine Aroma,” and Ecuador produces nearly 63% of it. Until recently, Ecuador focused their efforts on exporting their cacao, but in the last few years, they have turned to producing their own chocolate. One brand, Paraci, has won dozens of international awards in recent years, beating out traditional European chocolate makers.
Elk Candy Company makes fine chocolate and marzipan. I do not think marzipan is very interesting when it is plain or merely coated in chocolate, so it is nice to find a chocolatier that has developed their marzipan further, as Elk Candy Company has done with their flavored marzipan rolls. I like marzipan this way. Elk sells it in slices. Flavors include pistachio, truffle, hazelnut, and orange.
Exactly when and where the first chocolate shops opened in America is uncertain, but early contenders for the honor include The Original Velatis, which set up shop selling caramels (some of them involving chocolate) in 1866 in Silver Spring, Maryland, and Govatos, which went into business in Wilmington, Delaware, in 1894 (both are still going strong; see slideshow).
You've seen their chocolates at your local big-box retailer, but did you know you can build your own customized box of chocolates via the Russell Stover website? Although their selection is not gourmet or exotic, shoppers looking for a traditional variety of chocolates will find what they want with Russell Stover, which includes the well-known Whitman brand as well.
Ginger Elizabeth Hahn has produced molded and flavored chocolates since 2007. Today, her shop specializes in bonbons in California-inspired flavors like Eureka lemon, raspberry rose geranium, brown butter, buttermilk lime, and olive oil sea salt. Macarons, chocolate bars, and ice cream are also on offer, though only the chocolates ship coast-to-coast. Orders are shipped the day after they’re received, with the exception of Thursday through Saturday orders, which ship the following Monday. 1801 L St. Suite 60, Sacramento, CA
In 2004, Los Angeles chocolatier Valerie Gordon started creating her impeccable, handmade small-batch chocolates and crispy chocolate-covered toffees topped with almonds, fleur du sel or candied fruit. Favorites of F&W’s Tina Ujlaki include the outstanding milk chocolate-dipped nougat and caramel squares. In 2011, Gordon created a line of new tea blends, cookies and petits fours. valerieconfections.com
You've seen their chocolates at your local big-box retailer, but did you know you can build your own customized box of chocolates via the Russell Stover website? Although their selection is not gourmet or exotic, shoppers looking for a traditional variety of chocolates will find what they want with Russell Stover, which includes the well-known Whitman brand as well. 

Chloé Doutre-Roussel, the author of The Chocolate Connoisseur and one of the world’s leading authorities on fine chocolate, uses another word to describe what came next: vendetta. “Everything Alessio does, he does with intensity,” Doutre-Roussel says. “So this revenge became his focus. He put everything—the family money, even his sister—on this project.”
After surveying the options, devil’s food seemed like the best choice for side-by-side testing. Since the key characteristic of a devil’s food cake is its richness, we figured we’d be able to judge more fairly by basing our test on the big brands’ most indulgent offerings. Next, the pros in our Test Kitchen baked each cake according to the directions on its package. To rid our bakers and testers of any preconceived biases, we prepared and compared each brand without its flashy packaging or marketing claims.
I am a longtime fan of Legacy's handmade truffles. The chocolate is always the melt-in-your-mouth good and the ganache is divine. Being an avid chocoholic, I have had truffles shipped in from both coasts and still, after all that insatiable curiosity, who do I come back to? Legacy Chocolates. Do your mouth a favor. It’s been well behaved long enough…

I have always been on the hunt for good chocolate. I first found Legacy Chocolates when they had a shop in St. Paul on Marshall Avenue - it was hands down the best chocolate I had ever had! When they left the shop on Marshall and were in Menomonie, Wisconsin I was still able to enjoy their chocolate. I just called Legacy and placed my order and they shipped it right to my doorstep. So happy to welcome Legacy back to St. Paul - best chocolate ever!!
Launched in 2006, the Seattle-based Theo Chocolate was the first chocolate manufacturer in the US to be both 100 percent organic and fair-trade. (The Fair Trade Certificate goes only to eco-friendly products made by workers who are paid enough to cover their basic needs and reinvest in their operations.) Theo’s conscientious chocolates are delicious: nuanced and intense, like dark, single-origin bars from nations such as Ghana and Madagascar. Founder Joseph Whinney is so passionate about chocolate that he hired a biologist to genetically map Theo’s beans. Not all of Theo’s endeavors are so serious: 3,400 Phinney bars, named for the factory’s street address, come in whimsical flavors like the salty-sweet Bread and Chocolate ($7), featuring dark chocolate mixed with bread crumbs; it’s perfect with afternoon coffee. theochocolate.com
For more than 30 years, Seattle-based owner Fran Bigelow has been setting candy trends—she was selling miniature chocolate bars and elegant truffles before they became ubiquitous. Her sweets also have a very high-profile admirer: As a lover of salty-sweet desserts, one of President Obama’s favorite indulgences is Fran’s Smoked Salt Caramels ($12)—buttery caramels coated in milk chocolate and sprinkled with smoked sea salt. franschocolates.com
Run by master chocolatier Jin Caldwerll, Las Vegas’s JinJu Chocolates uses fresh, seasonal and local ingredients to craft their artisan chocolates. Highlights at this Nevada-based mom-and-pop shop include their sea salted caramels (which come in a variety of flavors, including lemon, chipotle cinnamon and espresso) and the Fortunato No. 4 Chocolate Bar, a single-origin Peruvian chocolate that contains multitudes you can only dream of.
The 36-piece assortment I ordered from William Dean Chocolates contained a broad selection of chocolates and flavors, from the familiar peanut butter or even childhood favorite peanut butter and jelly, to fine lavender or port and plum. The Port and Plum was one of my favorites of the box. The flavors interplayed nicely and had some depth. The Mexican Mango was a very nice mango puree with a little bit of spiceness. The PB Krunch had a strong peanut flavor roasted just right. The WD 64%, a straight chocolate piece, was another of my favorites.

La Chatelaine Chocolat Co: Located in, of all places, Bozeman Montana, owners JP Wlady Grochowski and Shannon Hughes Grochowski are most inspired by nature. Says Shannon, “We walk through a small forest each day to work, and feel inspired each time, whether it’s the color of the leaves, deep green of the spruces or the scent of sage, or the local snow-capped Bridger Mountains. We also find a lot of inspiration in France, where we spend each summer with our children and Wlady's maman and cousins.” Top taste was the Absinthe in dark chocolate ganache and the dark and rich Arriba truffle —composed of 72% dark chocolate made from Forestero beans of Arriba origin.
You can't make a list of popular chocolate brands without including Mars. This incredibly famous worldwide brand is responsible for Snickers, Galaxy, Dove, M&M'S, Milky Way, Twix, 3 Musketeers, and Mars bars. Like Nestlé, Mars focuses on candy bars and confectioneries instead of plain chocolate products. But it definitely offers a combination of chocolate, nougat, caramel, or other ingredients that you won't be able to say no to.

For over 80 years, this Swiss chocolate house has produced some of the finest sweets in the world. Its Champagne truffles are renown, and their handmade floral packaging is unparalleled, but when it comes to their bars Teuscher goes for pure unadulterated chocolate. Beginning with only the thin-shelled Criollo beans (surely the rarest, and some say the highest quality), the Teuscher chocolate-makers produce every bar by hand in Zurich, adding only cocoa butter and sugar (and sometimes very little, as in their 99 percent cocoa bar). While its headquarters are in Switzerland, lucky for us, Teuscher has shops all over the world—including in nine U.S. cities.

Milton S. Hershey opened The Hotel Hershey in 1933, on a hill overlooking his chocolate factory. Its architecture was inspired by a hotel he and his wife, Catherine, had visited in the Mediterranean and includes a Spanish-style patio, a decorative fountain and a unique dining room without corners. It has 276 rooms and has been expanded to include event space. Wendy Pramik for USA TODAY
Elk Candy Company makes fine chocolate and marzipan. I do not think marzipan is very interesting when it is plain or merely coated in chocolate, so it is nice to find a chocolatier that has developed their marzipan further, as Elk Candy Company has done with their flavored marzipan rolls. I like marzipan this way. Elk sells it in slices. Flavors include pistachio, truffle, hazelnut, and orange.
Inspired by chef Eric Ripert and Anthony Bourdain, the Good & Evil Chocolate Bar is made with 72 % Peruvian Nacional Cacao, said to be the world’s rarest cocoa bean. Crafted by master chocolatier Christopher Curtin of Éclat Chocolate, the bar is made exclusively with Premier Cru Superieur beans from the first harvest on a remote farm in Peru. We enjoyed its rich taste and cocoa nib-crunch. Available in limited quantities from Williams Sonoma.

Chef Willem DeGroot’s amaretto truffle made my head spin. The amaretto flavor works very well with the large amount of alcohol in the truffle, and I recommend it highly. However, the hazelnut truffle is too much liqueur and not enough hazelnut. The Black Tulip truffle has a startling appearance; it is covered with sharp tufts of chocolate. Its strong cognac flavor is not to my taste.


It is National Chocolate Day, the perfect occasion on which to suggest a line-up of the 15 best chocolate bars in the whole world. This is a personal choice and it is en extremely subjective topic. But as a judge at the International Chocolate Awards and a Grand Jury judge at the Academy of Chocolate awards I have tasted a lot of chocolate - and these are my favourites, in reverse order of my opinion of their deliciousness.
×