American consumers are expected to spend an astonishing $1.8 billion-plus on candy for the holiday this year, and about 75% of that will be on chocolate. Mass-market confectioners like Russell Stover, in business since 1923, will account for most of the sales. (The company, which also owns the Whitman’s brand, is the largest boxed-candy manufacturer in America.) Most smaller chocolate shops prepare special Valentine’s Day assortments and/or other chocolate-related gifts, though, and these tend to offer greater variety and utilize better-quality chocolate.
We all know that Belgium is famous for its chocolates and Guylian is the standout confectioner in Belgium. Founded by Guy Foubert in 1958, Guylian is perhaps the most famous in the world for their production of Chocolate Sea shells praline with an assortment of fillings inside. The company was acquired by Lotte Confectionary in 2008 for $164 million but still continues to produce chocolates under the Guylian brand name. Usually a luxury chocolate band selling products in gift boxes , the company specialises in wrapped chocolates chocolate bars and napolitans.
For this year’s update, I brought in 11 brands, including our 2014 picks. We took the past year’s suggestions from our Wirecutter commenters and input from other Wirecutter staffers. In the end, we tasted Jacques Torres, Neuhaus, Francois Payard, Maison du Chocolat, Tumbador, Leonidas, Fran's, and John and Kira’s against our 2014 picks, Christopher Elbow, Recchiuti, and Michel Cluizel.
Dilettante claims confectionary descendance from Julius Rudolph Franzen, pastry chef to Franz Josef, Emperor of Austria and King of Hungary. I have only their truffles to judge them by. Unfortunately, I prefer other pieces with a greater variety of components and expression. Truffles are too often an overdose of chocolate and cream. Dilettante may move up on my list when I have more experience with their products, such as their gift box assortment.
At their Brooklyn, New York, factory, the bearded brothers Rick and Michael Mast create fantastic single-origin dark chocolate bars that are wrapped in custom-printed paper and named after the sources of the cacao beans, such as Papua New Guinea, Moho River, Sambirano Valley, and La Red de Guaconejo. “They’re interesting, and certainly showcase the tangy, tropical, terroir-driven flavors of chocolate,” says F&W’s Kristin Donnelly. mastbrothers.com