Chocolatier Kee Ling Tong opened her flagship store in New York City’s Soho in 2002 as a combination flower and chocolate shop. Today she has three locations, offering superb handmade chocolates in 40 flavors, including F&W’s Tina Ujlaki and Kate Krader favorite, pyramid-shaped Champagne truffles, made with dark chocolate ganache and Champagne. keeschocolates.com

For this year’s update, I brought in 11 brands, including our 2014 picks. We took the past year’s suggestions from our Wirecutter commenters and input from other Wirecutter staffers. In the end, we tasted Jacques Torres, Neuhaus, Francois Payard, Maison du Chocolat, Tumbador, Leonidas, Fran's, and John and Kira’s against our 2014 picks, Christopher Elbow, Recchiuti, and Michel Cluizel.


When I spoke with Eric Case of Valrhona Chocolate, he made a point to differentiate filled chocolates from chocolate bars: “Chocolate and chocolates. Chocolate is something made from a bean, to give to someone that then creates a bonbon, or a confection, or a candy. ‘Chocolates’ are all kinds of things that happen to use chocolate in the ingredients, but they also have marzipan, toffee, nuts, or fruit.” Because of these additions, the shelf life of a quality box of chocolates is (generally) much shorter than that of a bar.
The scene: a quaint Italian cafe, an espresso, and a piece of Italian chocolate. What’s not to love? The most popular chocolate producer in Italy is Amadei. They buy their cocoa directly from growers, which means they know exactly where the beans came from, and how they were grown. They use that knowledge to produce some of the best chocolates in the world. The Italians also enjoy using chocolate in their pastries, a win for anyone with a sweet tooth.
The Godiva website is organized by seasonal, truffles, gifts, business and more and is easy to navigate. Shoppers may further define their selection by price, type of chocolate, special value, collections and more detailed options to expedite their effort. For those specifically looking for a gift, a number of gift boxes and baskets exist that are organized by occasion. Godiva also allows the gift purchaser to select a ribbon to personalize the box or basket. While many of the selections are priced a little higher than other leading chocolate companies, you know with Godiva your gift is sure to leave an impression.
Something was also lost in presentation. The uniformity of the pieces made for a bland appearance. An open box showed an array of blocks. The nearly identical undecorated chocolates lacked the attractiveness of of other chocolatiers’ colorful pieces with diverse shapes and decorations. And, while creative effort has clearly gone into zChocolat’s collection, I found the pieces pleasant but not compelling.

The selection at Chocolate is vast, everything from a simple chocolate-dipped fortune cookie for less than a dollar, to a 200+ piece Valentine's assortment of gluten-free chocolates for over $300. We did notice that none of their categories included two of the most popular “candy holidays”, Halloween and Christmas, but Easter chocolates are sold year-round.
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