Chloé Doutre-Roussel, the author of The Chocolate Connoisseur and one of the world’s leading authorities on fine chocolate, uses another word to describe what came next: vendetta. “Everything Alessio does, he does with intensity,” Doutre-Roussel says. “So this revenge became his focus. He put everything—the family money, even his sister—on this project.”
There is something for everyone on this list of chocolate companies. Whether you prefer indie chocolatiers like La Maison Du Chocolate in New York and Norman Love Confections in Naples, FL; European chocolate makers with a rich history like Teuscher in Zurich, Switzerland; more recently popular brands like Scharffen Berger Chocolate Maker in Berkeley, CA, or tried-and-true standbys like Hershey's and Godiva, it's hard to go wrong with any of the chocolate makers on this list. Which company makes your favorite chocolates? 
“Wow,” said Krader, biting into one of the company’s flat, square truffles. “This is definitely the chocolate with the most distinct point of view.” By that, she meant that it had perhaps the most unusual flavor of the bunch, with distinctly fruity notes. “This is from someone who’s redefining what truffles can be,” she said. “The flavorings don't punch you in the face, and it tastes like it was just made.” In other words: advanced chocolatiering. “There’s a sophistication about them,” she said. “Truffle neophytes might want something more general.”
Chef Michael Cappelli talks about his 40 years as a Hershey employee inside the Bear’s Den sports-themed restaurant in Hershey Lodge. Cappelli, who also runs Fire & Grain in Hershey Lodge, works the company’s signature chocolate into many food items such as scallops, barbecue sauce and salad dressing. “We’re constantly looking for new ways to incorporate chocolate into our menu,” he says. Wendy Pramik for USA TODAY
Famous for its waffles, chocolate, and beer, Belgium is an effortless blend of old and new. Its culture and open-minded attitude are based on the population’s amalgamation of identities. Its capital city, Brussels, serves as the headquarters of NATO and the European Union, making it a hub for government activity and a meeting place for world leaders. Custom university programs to Belgium offer a world of topics to explore. ...Read More
If you want to try a wide assortment of fine European chocolates for little more than the price of a basic Russel Stover box, Merci’s assortment is a great option. This box of twenty small bars comes with six varieties – milk chocolate, coffee and cream, hazelnut almond, hazelnut cream, dark mousse, and praline cream. Each bar is individually wrapped for easy eating, making this offering from the German brand a tasty and affordable option for those just entering the world of high-end European chocolate.

In the lofty strata where Tessieri operates, “making chocolate” means that you make the chocolate. You import cacao beans from plantations. You roast them and husk them and grind the cacao nibs into a fine paste. You add sugar and grind some more. Finally you swirl the mixture in open tanks called conches, which smooths the texture while helping to blow off acids and other nasty flavors. It’s complicated, demanding work, and few small companies even attempt it.
The most famous Venezuelan cacao of all comes from Chuao. The trees of Chuao are shielded by mountains from all but the warm Caribbean breezes; the soil is naturally irrigated by three cascading rivers. Doutre-Roussel calls the region “one of the jewels of the earth.” Besides the microclimate, Chuao has centuries-old traditions of harvesting and preparing cacao. First it’s fermented to develop the compounds that will later blossom into rich aromatics, then it’s laid out on the parvis in front of the village church to dry slowly in the sun. Because the farmers worked together as a cooperative, Chuao is one of the only places where a chocolate maker could buy, at one stroke, 9 to 10 tons of uniformly excellent cacao. Until recently, that chocolate maker was Valrhona. Today every last kilo of cacao from Chuao goes to Amedei.
See’s ($18 for 1 pound, available nationwide) was one of the value picks in our tasting lineup. Their chocolates tend to be bigger, enough for two bites instead of one, with a mix of dark and milk chocolate, around old-fashioned nougat and nut caramel fillings. While it got three strikes against it, it also got one third place vote. The assortment may be a nostalgic standby for devotees, but it can’t compete with the more boutique chocolates out there. Still, they were far and away better than Russell Stover.
You will actually have to visit Amsterdam to sample what may be the best chocolates in the Netherlands. The proprietors of Puccini Bomboni, a delightful cafe and restaurant, hand-make each chocolate on the premises and do not deliver. Exotic combinations of chocolate and spices, concocted from the freshest ingredients, are a specialty. Although the variety isn’t enormous, the quality is truly amazing.
The love for chocolate does not discriminate. No matter how old you are, where you are from, how much money you have, or what your social status is, chances are there is some kind of chocolate that you can't say no to. There is a reason why chocolate is loved by people around the world -- it actually causes a chemical reaction in the brain that makes you happy.
Who would think we would be singing the praises of Canadian chocolate? Soma, which began in 2003, describes itself as a place to "eat, drink, and worship chocolate". Visitors can experience their small-batch chocolate-making up close at the micro-factory on the Toronto store's premises. Their menu boasts an impressive display of mind-blowing creativity, like "Sparky" Gianduja pralines laced with Pop Rocks, Gooderham Worts Whiskey truffles and the 8-Year Aged Balsamic Vinegar truffles. Bars are available in rectangle or circle form — Soma's Chocolate Possible Worlds bars come as 200-gram oversized disks, such as the "Ruby Red" bar topped with wild cherries, cranberries, barberries and dusted with Sumac powder. O Canada!

Juan enjoys Åkesson's Single Plantation Chocolate, Madagascar, Bejofo Estate, 75%, made with Criollo cocoa (the world's most precious and celebrated variety) grown in northwest Madagascar. "It distinguishes itself with well-defined aromas and flavors. But I especially enjoy the balance of its smooth and creamy texture – that makes it unforgettable."
Elbow’s pieces are mostly square ganaches or round caramels. Many of the caramels were dominated by a sweet fruit caramel, with chocolate from the crisp shell playing a lesser role. The chocolate was a little stronger in the Fleur de Sel, which was wonderful to bite into. The Bananas Foster is also notable because four flavors, chocolate, banana, caramel, and rum, are each noticeable and distinct, working together but not diminshing each other.
This box contains two pieces of a sixteen-chocolate selection, making for a wide range of flavors and textures. Presentation is an important factor when it comes to good gourmet chocolate, and there are no corners cut in that regard with this ultimate collection. Both boxes are packaged in a way that makes them ready for gift-giving or any party occasion and really speaks to the high production standards of this chocolatier. Flavors range from more traditional milk chocolates to toffees and pralines. Most consumers very much enjoy the high-quality taste of these chocolates. Even at their worst, they were described as “pleasantly average.”
In 1502 Columbus received cocoa beans as an offering from the Aztec society, but it was the conquistador Hernan Cortes who sent the first shipment of cocoa to Spain in 1524. Spanish monks adapted the "chocolha" to the European taste, substituting some of the spicies used in America for honey, sugar and milk. In the Spanish court this beverage was kept as a secret recipe that only monks knew how to prepare. 
I shared my bottle with my husband and his mother. None of us are avid wine drinkers but I love chocolate and wine so I wanted to try it. It has a very great chocolate after taste. So the chocolate flavor is definitely in there. The wine itself was like taking shots of pure alcohol. It's very strong! Not totally unappealing, just surprising so be prepared for that. It was a good wine
I just had to drop you guys a quick email to tell you that YOU ROCK! I'm a huge fan of chocolate. Might say I've got a bit of a problem. I was looking for a service that would offer diversity and quality and I feel like I got really lucky when I found your web site. I've been utterly thrilled with each tasty morsel you've sent me to date. Especially the shipment that had 6 different chocolate bars with different percentages of cocoa in them! Very cool. And very tasty! I know it's a worn out cliché, but keep up the great work!
This was, hands-down, Krader’s favorite. “Oh, my God,” she said. “I feel like I just fell into a pool of chocolate.” More to the point, the Neuhaus truffles did everything Krader said a good chocolate truffle should: The tender coating gave way to a luxurious whipped mousse filling, with layers of flavor. (“It comes in waves,” Krader said.) The units were big enough for two satisfying bites, and they tasted as if they'd been made five minutes earlier. “A chocolate like this makes you realize how many old chocolates you’ve eaten in your life,” she said. "And how many mediocre ones."
Another Swiss chocolate brand you might know is Milka, thanks to its logo featuring a purple cow with a bell around its neck. Milka sells its chocolate in a variety of packages and flavors. Some of its chocolate bar flavors include milk chocolate, milk chocolate with Oreo, strawberry yogurt, caramel, white chocolate, white coconut, and whole hazelnut.
Exactly when and where the first shop specializing in chocolate candies (as opposed to hot chocolate) appeared in America is uncertain, but early examples include Pulakos Chocolates in Erie, Pennsylvania, dating from 1903; Fowler's Chocolates, which opened in Buffalo, New York, in 1910; Keystone Candies, a chocolate shop and soda fountain launched by Greek immigrants in Pittsburgh in 1914; and a Dutch-themed chocolate shop opened the same year in downtown Los Angeles.
Elk Candy Company makes fine chocolate and marzipan. I do not think marzipan is very interesting when it is plain or merely coated in chocolate, so it is nice to find a chocolatier that has developed their marzipan further, as Elk Candy Company has done with their flavored marzipan rolls. I like marzipan this way. Elk sells it in slices. Flavors include pistachio, truffle, hazelnut, and orange.
Nothing says "I love you" quite like like a giant heart shaped box stuffed with chocolate (food = love right?). But it can be daunting to pick out the right box when there are so many pimped out and deceiving options to choose from. Fortunately for you, we got down and dirty and went through too many chocolates to find the right box for your boo (or your boss).
Spending a little more on this 28-piece assortment of Belgian chocolates will give your loved one plenty of pleasure back in return. Each one-pound package includes buttercreams, truffles, and pralines coated with ivory, milk, and dark chocolate coverings. Plus, it comes pre-wrapped with a beautiful satin bow, so all you have to do is click 'order' and you'll have everything you need for a thoughtful gift.
L.A. Burdick ($40 for 34 pieces, medium-size wood box) was well received, with three second place votes and only one strike against it. The subtle shades of chocolate squares hide a mix of French-inspired ganaches, including plenty of boozy options like Macallan whisky and green Chartreuse. These are safe, middle-of-the-road gifting chocolates that are probably suitable as professional gifts. They are known best for their chocolate mice, which are undeniably cute. L.A. Burdick is based in New Hampshire, with stores in New York City, and Cambridge and Boston.

Bridgewater chocolate bars. (Big image.) Take classic chocolates, make them with good chocolate, and upgrade the design and execution a notch, and you have Bridgewater’s assorted chocolates. You can taste the quality and care that goes into these chocolates. I liked the peanut butter pieces quite a bit, as well as the Irish and almond toffees. Not all the pieces moved me, but you should try for yourself.
The lucky residents of Sacramento have a treasure in Ginger Elizabeth Chocolates. The Hazelnut Praline was excellent, with evocative hazelnut. The Almond Rocher had a great texture. Its almond was well balanced with the choolate although it could have been stronger. The Peanut Butter Croquant also had an excellent balance with the flavors brought out well, including a little zip to the peanut butter.
French Broad Chocolate is a must-try shop located in Asheville, North Carolina. It has chocolates that have won numerous awards at the International Chocolate Awards and Good Food Awards. The confections, which range from single-source bars to vegan lemongrass and ginger truffles, are made with local ingredients and sustainable, wholesome cacao beans.
Unlike many places on this list, Sweenor’s Chocolates is shockingly affordable; a 1-pound box of assorted chocolates will only cost you $23.50. But don’t take their low prices as an indication of low quality! Their versions of classic treats (chocolate-covered raisins, malted milk balls) blow your concession stand snacks out of the water. It’s worth a trip to Cranston, Rhode Island, for this sweet shop.
K’s 4-star review: Champagne Truffles are amazing. When you shop in the store, they have "mini" truffles which are even better. I absolutely recommend these as a highlight of a trek along 5th Ave (among other distractions). Other chocolates from the case weren't as impressive (or disappointing: the triple-layer gianduja was dry and crumbled apart in the bag). Oh, and don't expect that the chocolate will be packaged nicely with a self-selected assortment: you get a clear plastic baggy like you just bought bulk dime store candy. Otherwise, staff was courteous and helpful. So, yay! I'm a fan of one piece! Rather generous rating for one piece ... ah well.
Nobody knows for sure how many chocolate shops there are in the U.S. today, at least in part because many of them do double duty as patisseries, ice cream parlors, or gift shops. Suffice to say there is probably not a city or a town of any size in the country that doesn’t boast at least one purveyor of chocolates. There are at least 25 in New York City, for instance, and more than 30 in Los Angeles.
Chocolate contributes more than $700 million to the Ecuadorian economy. A single 1.8 ounce bar of the finest chocolate divided into 12 squares will set customers back more than $250. For the adventurous chocoholics who want to see chocolate production from seed to bar, the Cacao Route offers the opportunity to visit cacao farms and eventually eat chocolate in a number of dishes as well as sweet and bitter bars. Cacao Route tours take place near the Pacific coast, with options to tour the Organic Cacao Museum, horseback ride along the path and visit plantations and packing facilities, as well as in the Amazon, which features spa treatments at the Papallacta

Why they're cool: Look, normally these guys cost like a $1 each at the check out counter and I always want to grab the whole box but I can't spend $60 on a last minute craving. Have you had this happen to you? Well look no further because once again Amazon is the answer to our problem. This box of 60 Lindt's melt in your mouth truffles will only cost you 20 cents a pop! You're welcome.
The actual Black Dinah shop in Westbrook is tiny and unassuming, but don’t let the small size of the storefront detour you from trying their fresh artisan chocolates. Their truffles and chocolates are picture-perfect and come in stunning flavors such as pear Champagne and brown butter (the latter is painted with a signature Maine lobster). Their sipping chocolate, which is rich and creamy, is also a must-have for those long, cold Maine winter nights.
Late last year, I grew curious about an Italian chocolate brand called Amedei. I mean curious in the same sense that sharks are curious about surfers. Amedei, founded in 1990, is the joint project of a 42-year-old Italian named Alessio Tessieri and his younger sister, Cecilia; he buys the cacao and she turns it into dark, glossy bars. In November, a competition in London awarded a gold prize to one of Cecilia’s handiworks, a single-plantation chocolate called Chuao. Two other Amedei products tied for silver.
The Mom’s Apple Pie Truffle had a good apple flavor, a background of pie crust flavor, and was well accompanied by white chocolate. I did find it too playful with non-chocolate flavors to take it seriously as a chocolate piece. The Chocolaterie also has simpler and more direct flavors, such as the Epicurean Truffle and the Hawaiian Pink Sea Salt Butter Caramel.
I discovered this wonderful chocolate brand more than a year ago in one of my Amazon Sweet Surprise boxes and immediately started searching for more. Hands down, this is the best chocolate I’ve ever had, European or American. The flavors in this selection are among my all-time favorites made by Seattle Chocolate. If I could give it 10 stars I would. And so nice to know that a portion of revenue goes to charitable causes. Thanks so much, Seattle Chocolate!
A perfect visual and tasting treat in the beautiful Paris environment can only remind one of the famous Richart chocolate company. The Paris, France located family business serves you with a range of proprietary chocolate recipes including special ingredients that can’t be expected in such a great way anywhere else. The sincere service, a slew of recipe options and the refined taste makes the chocolatier stand tall at the number nine position.
Brand: You should go for a boxed chocolate that’s from a reputable company. In most cases, notable companies will ensure fast delivery. Also, their products tend to arrive in the perfect condition, as opposed to some companies that deliver melted chocolates. You should, therefore, make sure that you only buy from an experienced and popular company.
The Pecan Penuche also plays on local products, Georgia pecans. Its flavor makes nice use of pecans but is a little sweeter than I would like. Two pieces make excellent use of spices. The Aztec has a deep chocolate flavor, strong enough to stand up to the blend of six chilies and spices that kick in after a few seconds. In the Cayenne Passion Fruit, the cayenne and passion fruit play nicely with and against each other and with the chocolate. I often find that “hot” spices detract from chocolate, but Hard has blended these well.
Show your students the Treasures of Italy. Discover Venice and its canals with a local guide. Travel to Verona and visit Juliet's house and its famous balcony. Spend the night in Milan and explore the city with a local guide before traveling on to Florence,  the birthplace of the Renaissance. Travel through Tuscany to explore Assisi. End your journey in Rome where you will visit the Vatican and see St. Peter's and the Sistine Chapel. ...Read More
Ki' Xocolatl, meaning "rich delicious chocolate" in the Mayan and Nahuatl (Aztec) languages, lives up to its name. Belgian owners collaborated with locals to cultivate beans from the heart of the Yucatán Peninsula using ancient techniques. Then artisanal chocolate meets Maya ingredients like baked corn chips, peppers, and almonds, flavored with homegrown spices. Ki' Xocolatl also presents a unique lineup of cocoa-based spa products, including chocolate shampoo, lotions, and soap, all highlighting the natural moisturizing and detoxifying qualities of cacao beans. Save time to sip traditional Mexican hot chocolate made from organic cocoa paste, natural cinnamon, and cane sugar in the art-filled Mérida café at Parque de Santa Lucía. Three retail locations in Mérida.
The Pistachio Marzipan and Bandol Breeze (apricot pâte de fruit and marzipan) were too weak for my taste, but most of Jacques Torres’ pieces had both good non-chocolate and chocolate flavors. The Golden Espresso was another very good piece. Mom’s Chocolate Peanut Brittle did not quite work for me, but Grandma’s Chocolate Peanut Butter Crunch was excellent, with a great roasted peanuts flavor and complementing chocolate. In spite of my few quibbles I, most of Torres’ pieces are done to near perfection, and I would class Torres with Burdick. Both are near the same quality. Burdick uses a bit more exotic flavors while Torres takes familiar flavors to great heights.
I rarely recommend chocolates at this price level, and I certainly cannot make Christopher Elbow a regular treat, but I do recommend experiencing these exquisite chocolates. They would also make a superb gift. (Alternatives at this quality but somewhat cheaper are Burdick and Jacques Torres.) While I recommend Elbow’s chocolates, the toffees did not stand out for me.
With five café locations—including one at their factory—this chocolate company handcrafts signature treats that taste exquisite but also look exceptional. Their assortment of bars pep up traditional milk or dark choices with options like a Milk Chocolate Crispy Orange Brulee Bar, Dark Chocolate Espresso Bean, or even the Dark Chocolate Raspberry and Fennel Bark. The gourmet dark, milk and ivory truffles feature fun sweets like the Strawberry or Raspberry Love Bug and Cookies and Cream Cone. Caramels and toffees are touched with sea salt or vanilla, and gourmet hot cocoa mixes go from simple to spicy. A specialty line of liqueur truffles are derived from Oregon’s finest craft distillers. Plus, their tumbled chocolate balls taste of blueberry, hazelnuts, sea salt caramel and even a German roasted malted wheat berry used in beer making.
Chocolate is among one of the most popular food types, and it is no surprise that it has been cultivated for a long time and people still fall for it. It can be found it all types of food from cakes to mousse to brownies to hot chocolate to chocolate bars. Chocolate is given for several different occasions including Valentine’s Day, birthdays, New Year and Easter and more. The art of extraction of chocolate from Cocoa was developed in America and it soon spread around the globe and presently it is said to be one of the best discoveries in food and eatables by man. Few of the chocolate brands are so good that they well known and popular in every part of the world. Here is the list of top 10 most popular chocolate brands in the world 2019 that are loved around the world by the aficionados.
Methodology: To identify the best chocolate shop in each state, 24/7 Wall St. indexed ratings weighted by number of reviews for thousands of chocolate shops nationwide on Yelp and Google. To be considered, a chocolate shop must be in or near a city with a population of at least 100,000 people. In states with few or no cities of this size, chocolate shops in smaller cities were also considered. Ratings are the number of points given by Yelp and Google users out of a possible 5.

Pastry chef and chocolatier Kate Weiser hasn’t been making chocolates for that long, but has already won wide acclaim. Though Weiser offers an array of gorgeous, hand-painted chocolate bonbons, her candy bars are the real draw. Bars in flavors like milk n’ cookies (milk stout ganache layered with Biscoff gianduja and sea-salted chocolate chip cookies) and passion praline (passion fruit cream and crunchy hazelnut gianduja) show Weiser’s skill in marrying flavor and texture. Chocolates ship nationally from November through May. Two-day and overnight shipping is available. 3011 Gulden Lane #115, Dallas, TX

K’s 5-star review: Nama grand mariner and Nama champagne: rich and delicious. Absolutely. Remind me of Burdick's Pave, which are one of my absolute favorites. The Nama are a better value -- more pieces with the benefit of a handy prong to keep all the cocoa dusted pieces from feather off on your fingers. Boxes run $18.00 each as of 4/2014. Potato chips: really didn't click. Tasted greasy and didn't flatter either -- more guilt and less pleasure.


Stars with a blast of rich but DRY cocoa powder (the kind used in baking). This fades down into a less powdery and dry cocoa scent, where the vanilla begins to peek through. Unfortunately, the performance of this scent on my skin is fairly weak. It doesn't project off of me at all. Despite the other notes listed, I really only smell the cocoa powder.

Shipping fees at Ghirardelli are high. Unless they're running a promotion like the one we saw at the time of our review - $5 standard shipping with the given coupon code - you'll be spending at least $9.95 to send your chocolates via standard shipping. If you need to upgrade to 2-day, it'll cost you at least $19.95. On the other hand, you don't have to worry about the weather affecting your delivery: Ghirardelli automatically sends their chocolates in insulated cartons with iced gel packs when shipping during warm-weather months, at no extra charge.
Along with the Chocolate Chip cookies, you can choose from the Dark Chocolate Sea Salt (a brownie-like cookie made with Valrhona dark cocoa and Ghirardelli bittersweet chocolate chips. It delivers a subtle and delightful “ting” of salt on the tongue), the clever Lemon Blueberry White Chocolate Chip, the White Chocolate Cherry Chip which is baked with tart Montmorency dried cherries, and a hefty Oatmeal Raisin.
La Chatelaine Chocolat Co: Located in, of all places, Bozeman Montana, owners JP Wlady Grochowski and Shannon Hughes Grochowski are most inspired by nature. Says Shannon, “We walk through a small forest each day to work, and feel inspired each time, whether it’s the color of the leaves, deep green of the spruces or the scent of sage, or the local snow-capped Bridger Mountains. We also find a lot of inspiration in France, where we spend each summer with our children and Wlady's maman and cousins.” Top taste was the Absinthe in dark chocolate ganache and the dark and rich Arriba truffle —composed of 72% dark chocolate made from Forestero beans of Arriba origin.
The Pecan Penuche also plays on local products, Georgia pecans. Its flavor makes nice use of pecans but is a little sweeter than I would like. Two pieces make excellent use of spices. The Aztec has a deep chocolate flavor, strong enough to stand up to the blend of six chilies and spices that kick in after a few seconds. In the Cayenne Passion Fruit, the cayenne and passion fruit play nicely with and against each other and with the chocolate. I often find that “hot” spices detract from chocolate, but Hard has blended these well.
Chef Oscar Ortega is making some truly otherworldly chocolates at his Jackson, Wyoming, chocolate shop Atelier Ortega. His truly artisanal chocolates come in classic flavors (Tahitian vanilla, walnut) and inventive varietals (oregano and Earl Grey tea). And if these stunning chocolates don’t do it for you, then consider stopping in to America’s best old-school candy shops.
Snickers have continuously been one of the most delightful chocolate bars introduced in the market since 1930 and is one of the bars which provides a huge amount of calorie intake. Initially named Marathon until July of 1990, this chocolate bar by the American Company Mars incorporated consists of caramel and peanuts enroped in milk chocolate. The bar is one of the most preferred chocolate bars in the world with an approximate global sale value of over $2 billion.
#3: Great Value (Wal-Mart Generic Brand) Fudge Brownie Mix — the underdog and least expensive brownie mix killed it in the brownie mix challenge, much to the surprise of the judges.  One judge even gave it a perfect score and deemed it the favorite.  It consistently received a few solid 8’s, a few 9’s, and one 10.  It also received a 2 and several 4’s so it wasn’t a favorite across the board.  Most reviewers like the soft, chewy texture with flaky top. They enjoyed the fudgy flavor. Some thought it was slightly artificial tasting and wouldn’t eat it again. It scored well enough to nab the #3 spot. What a shocker!
There are a great number of incredible chocolate shops in Chicago and the rest of Illinois, but Katherine Anne Confections in the Windy City takes our top spot. You won’t find flawless chocolates here, but you’ll find homemade treats done absolutely right; you wish your mama could make candies like these. But just because these chocolates are reminiscent of your own hometown chocolate shop doesn’t mean there aren’t sparks of innovation here. Look no further than the truffles, which include classic flavors like hazelnut and citrus right next to fun flavors such as lemon poppyseed and goat cheese walnut.
Candy — and especially chocolate — has been associated with Valentine’s Day since the 19th century. English confectioner Richard Cadbury started packaging his chocolates in heart-shaped boxes adorned with Cupids and rosebuds as early as 1861, and by the early 20th century, what had originally been a religious holiday had become fully commercialized. Candy shops (and florists) reaped the benefits. 
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