Most chocolate makers know nothing about where their cacao comes from. A former consultant for a well-regarded European chocolate maker told me that until last year, the firm’s cacao buyer had never been to a plantation. Farmers sell to brokers who sell to bigger brokers; by the time the cacao reaches the factory, nobody knows its story. Sometimes this arrangement allows growers to mistreat workers without accountability. It also can allow them to get the same price for unripe, rotting or generally trashy beans—at their worst, these are known as "dogs and cats"—that they get for the good stuff.
I brought in 20 judges. This way I could ensure that we had a variety of taste testers with different palettes. I had a few rules and one of them was they couldn’t communicate with each other while tasting the brownies. I studied a phenomenon called “group think” in college and know people can be swayed by other people’s opinions. So it had to be less talking and more eating! They were happy to oblige because I was offering them BROWNIES.
At Sucré in New Orleans, everything is simultaneously decadent and delicate. The shop’s signature chocolates feature playful flavors like peanut butter and jelly and German chocolate cake. The macarons, which include chocolate, almond and lavender flavors, are famous throughout Louisiana. Of course, the shop’s standout offerings are sold during Carnival,which include a selection of gold, green, and purple chocolates in iconic flavors (creme brulee, Southern pecan praline, and bananas Foster).
Italy is another country with famous chocolate-makers, including Baci Perugina, Guerrero and Cioccolata Venchi. The first chocolate license was granted by the House of Savoy in 1678, and what we now call Nutella was first created in the mid-19th century in Turin. Perugia, however, is the best-known city for chocolate tourism in Italy thanks to Baci, meaning "kisses."
The selection at Chocolate is vast, everything from a simple chocolate-dipped fortune cookie for less than a dollar, to a 200+ piece Valentine's assortment of gluten-free chocolates for over $300. We did notice that none of their categories included two of the most popular “candy holidays”, Halloween and Christmas, but Easter chocolates are sold year-round.